PHOENIX, AZ.; Robert Vera is a former finance executive who took up triathlons as a way to keep fit. Jim Rosania, CSCS is one of Men's Journal Magazine Top Trainers. The two first met on mile 127 of an Ironman Triathlon. They joined together to pursue a shared passion: fat or, more specifically, helping their clients shed body fat. Together they founded Ironbody Lifestyle Fitness and are revolutionizing the weight loss world by removing all the guesswork out of shedding fat and building peak fitness.

The company's Iron90 product is a customized heart rate training system delivered online that uses a math formula to ensure that clients shed body fat and create muscle. "There is no guessing; we use math to deliver results. There is no diet; clients eat what they want and their customized heart rate training can be done anywhere, anytime," states Vera, creator of the Iron90 formula.

One of the intriguing aspects of the Iron90 System is its meal plans, which transform the way clients eat. "I eat what I want and continue to shed body fat," offered Wendy Seaman, an Iron90 client. Ms. Seaman has shed a total of 20% body fat, 80 pounds, with Iron90. The Iron90 meal plan was modeled after the work of George L. Blackburn, M.D., Ph.D., of Harvard Medical School. "Dr. Blackburn's research provides the answers to effective weight and fat loss; we have embedded this information into our system," stated Vera.

Ironbody's mission is to "Shed the Fat." A recent study published in the New England Journal of Medicine suggests that the weight gain epidemic is spread via social networks. "If weight gain is spread socially, then it would stand to reason that weight loss can be spread in the same way. Our clients are billboards; they prove that fat loss is simple with the correct plan," affirmed the co-founders.

Ironbody Lifestyle Fitness, LLC is based in Phoenix, Arizona. The company creates customized heart rate training programs using a math formula that is proven to reduce fat and create muscle. The Iron90 training system establishes a series of healthy habits, combined these habits form a lifestyle. A healthy lifestyle has been proven to be the most powerful and effective weight management tool. Additional information can be found at; www.iron90.com